Norman's - The Magic Parade of 
Pixie Flavors
Advertising illustration project for Norman's, focusing on their Pixie line of kid-friendly products, aimed at captivating the hearts and imaginations of children and parents alike.

Norman's, a prominent Chalav Yisrael dairy manufacturer based in New York, has earned recognition since its acquisition in 2012 for its commitment to innovation, creativity, and excellence in crafting premium yogurt and related items.

The objective of this project was to develop a vibrant and engaging Pixie-themed visual landscape, showcasing a variety of Pixie products. This initiative aimed to seamlessly integrate these illustrations into Norman's broader advertising campaign, enriching their marketing efforts with captivating imagery that resonates with their target audience.

As a result, Norman's experienced a notable increase in brand visibility and engagement across various digital platforms, with social media impressions soaring and a significant boost in website traffic. Additionally, customer feedback indicated a heightened interest in Pixie products, with a rise in sales within the first quarter of the campaign launch.
The Yogurt Slide.
The first illustration in the series transports viewers to the enchanting realm of Pixieland, a whimsical world where joy knows no bounds. Here, amidst the vibrant hues of the Pixie landscape, children frolic in a playground of dreams, their laughter echoing through the air.

At the heart of Pixieland lies a wondrous sight: a towering slide adorned with the luscious allure of strawberry yogurt. Instead of water, cascades of creamy goodness flow down its curves, inviting children to slide into a pool of delightful indulgence.
The Roller Coaster.
Perhaps the pièce de résistance of this series was the roller coaster, a thrilling ride that promised twists, turns, and heart-pounding excitement. 

We turned Pixie pouch into this whimsical train that's chugging along the tracks. And who's on board? Well, besides the excited kids, you've got these happy strawberries and joyful blueberries riding along too. It's like a fruity party on wheels!

As the train zooms through the Pixie landscape, passengers are treated to a whirlwind journey filled with laughter and delight. It's not just a ride – it's an experience that brings smiles to faces and joy to hearts.
The Ferris Wheel.
We introduced a majestic Ferris wheel, standing tall as a beacon of joy and excitement. Its colorful gondolas, adorned with images of playful Pixie characters, whisked viewers away on a whirlwind adventure through the Pixie universe.

Throughout the illustrations, we sprinkled in moments of joy and whimsy at every turn. Happy fruits partnered with delighted children, while tables made from yogurt cups transformed the Pixie café into a bustling hub of activity.
Do you have a similar project? Let's work together!
Back to Top