haatch. - An App For 
a Better You
haatch. is a goal and habit discipline tool that offers complex tracking, predictions algorithms and psychology-based principles in order to facilitate ambition setting and achieving.​​​​​​​

 We built haatch. from the ground up, designing a goal-setting app for mental well-being with complete creative and technical development. Establishing the app's vision, strategic direction, and core identity, together with the our own team, we took responsibility for the entire product development process.

With a User-Centered Design approach, we incorporated quantitative and qualitative testing for iterative development, enabling users to define their objectives, cultivate positive habits, overcome negative behaviors, and remain committed to their process.
Visual style & Identity.
haatch. was designed to be more than just a goal-setting and habit-tracking app; it's a companion on your journey to personal growth and success. Our purpose was to make the process of setting and achieving goals feel nurturing, enjoyable, and a natural part of a  user's life. We envision a world where personal development is accessible, delightful, and seamlessly integrated into your daily routine.

Drawing from a palette of beautiful, calming colors, we orchestrated the entire identity and visual direction to feel accesible and relatable to everyone. We designed soft, friendly, non-human, non-gender characters that embody the app's welcoming and inclusive spirit. These characters, coupled with a nature-inspired aesthetic, bring a sense of tranquility and playfulness to the app, making the user's journey feel less like a chore and more like an adventure.
The app’s playful, slightly humorous tone of voice was a deliberate choice to keep things light and engaging, encouraging users to approach their goals with enthusiasm and a smile.

In creating haatch. we focused on stripping away complexity to deliver an experience that is both powerful and effortlessly simple. Our design philosophy is centered on creating an emotional connection with our users. By infusing our app with joyful, calming, and friendly visuals, we aim to evoke positive emotions and foster a sense of motivation and support. We want users to feel happy and encouraged every time they interact with haatch.
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